Founded in Columbus, Ohio, Rascal Flatts is composed of three members: Gary LeVox (lead vocals), Jay DeMarcus (bass guitar, keyboards, vocals), and Joe Don Rooney (lead guitar, vocals). They have released six studio albums and a greatest hits album, all on Lyric Street Records. Their first two albums, 2000’s “Rascal Flatts” and 2002’s “Melt,” have been certified 2× Multi-Platinum and 3× Multi-Platinum, respectively, in the United States, while 2004’s “Feels Like Today” and 2006‘s “Me and My Gang” have received 5× Multi-Platinum and 5× Multi-Platinum certifications respectively. 2007’s ”Still Feels Good” is certified 2× Multi-Platinum. Their new album, “Unstoppable”, was released on April 7, 2009, and has been certified platinum. They have also released twenty-four singles on the Billboard Hot Country Songs charts, including ten Number Ones.
Engage with and excite the existing fan base via new community offerings.
Heighten awareness and sales of pre-sale ticketing among the core target fanbase.
Create a compelling and scalable environment backed by the right information system and technology infrastructure.
Work with the band and management to produce audience-centric offerings. Use powerful platform to direct fans to fresh content including exclusive pre-sale ticketing, merchandise and fan club memberships.
Increased brand visibility through a high traffic, forward-thinking website with highly targeted, positive content.
Creation of additional conversation, commenting, and engagement.
Relationships with trusted community members that aid brand loyalty and authenticity.