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Case Study: New Kids on the Block

After 15 years, the New Kids on the Block made a triumphant return to the worlds stage. “Coming Home,” the DVD, will take you along the groups process and their many journeys as they toured the globe playing over 140 sold out arena concerts and performing to a million plus fans.

“Coming Home” also captures NKOTB and their dynamic live performances as they perform songs from the group’s 2008 release, “The Block,” as well as other fan favorites from their extensive hits catalog. Highlights include the singles “Single,” “You Got It (The Right Stuff),” “Step by Step,” “Hangin’ Tough,” and more! Plus each DVD comes with an un-released song "Coming Home" at the time of purchase. The DVD is a region free DVD and is playable worldwide.

Provide the fans of New Kids on the Block an easy way to purchase the deluxe edition of “Coming Home.”

Fulfill all online orders.

Work with AGP Management to create engaging creative and sales strategy surrounding the release of “Coming Home.” The custom site offered a clearly positioned call-to-action as well as a concise list of DVD offerings, and exclusive extras.

In a matter of days, sales exceeded original expectations. The fans have also shown a huge increase in excitement over the DVD and its offerings.