Case Study: Daughtry

Chris Daughtry is a true success story. After leaving American Idol long before anyone expected, he seized the opportunity to form a band and record the music he’d always heard playing in his head. The bands self titled album became the fastest selling debut rock album in Soundscan history, selling over 5 million albums. The band is currently touring in support of their second release, Leave This Town, which is quickly burning up the charts.

Create a tangible connection between Daughtry and their fans. One that exposes the mutual passion shared by both.

We partnered up with their management team at 19 Entertainment to offer exclusive VIP Experiences; bringing the fans closer to the band than ever before. Our collective goal was to create a face-to-face connection between the fans and the band.

Receiving incredible feedback, demand for more VIPs in touring and non-touring cities, and increased buzz, weve accomplished the goals set forth.